Jaime Lee | Prestige 40 Under 40 2024

A trained lawyer, Jaime Lee’s love for forms and colours led her to a whole new world of graphic and product design. Driven by a deep belief and desire to create practical pieces that would accompany and impact people in their everyday lives, she, together with her co-founder and husband Justin Tan, went on to launch a full range of ready-to-purchase stationery and lifestyle products.

In its 11th year, The Paper Bunny has evolved into a brand with a sizeable following, with over 150K followers on Instagram and the clout to draw queues for its products, such as the up-to-six-hour line that formed outside of its Takashimaya store when it dropped the Puffer bags last year.

On opening its first brick-and-mortar store in 2021, after having been in business for eight years, Lee says, “As our product range grew, it became apparent that customers wanted to see, feel, touch and try on the pieces that we offer. Opening a physical space and offering an omnichannel experience allowed us to define how The Paper Bunny would look like in real life and for our customers to experience the brand in more ways than one.”

The Paper Bunny has collaborated with international brands such as Starbucks, Singapore Airlines, Superga, Sephora, Coach and more to create merchandise for different audiences.

Brimming with ambition, Lee is currently consolidating her vision for the brand with the launch of a brand new retail space at Takashimaya, slated for completion in May 2024.

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